Following on from our recent post on sentiment monitoring we thought it was only just that we conducted a scientific test battling through all the sponsored links on google to find out once and for all which social media monitoring service is the most effective and on the ball! You can often tell agencies apart based on what monitoring software they use. And if they saying they have ‘an in-house solution’ that normally just means Radian6Radian6
. NEXT!
But first we’re going to oil our eyes with a quick look at the top contenders in the measurement camp:
1. Sysomos
This is probably our favourite online measuring tool and always our preferred choice when monitoring social media and online mentions. Now, i know we really shouldn’t be letting the cat out of the bag, but then, we’ll probably have found something new by the time you read this. They have a really nice UI that reminds me of google anlytics creating crisp and clean reports. you can check their site out here
2. Trackur
This is the cheap-as-chips David Dickinson bargain of the social media monitoring world. It might not be the flashiest crumb comb on the table but it does the job. sort of. With prices starting from $12 (whatever that is in pounds) you can’t complain all that much, although if you’re the client and you’re agency is charging you £1000+ a month you pretty much have a right to pissed. Check there stuff out here
3. Brandwatch
Brandwatch has a terrible website but as they’re from the UK we thought they were worth a mention. It’s been in the making and unlike some other social media monitoring tools the guys actually built their own search engine which means they are not reliant on google. They even let you sign up for a weekly email alert for you brand for free. Just run along to here.
4. Nielsen
Good ole neilson. Sort of sounds like some goofy neighbour in some american sit com. But in fact neilson are the measuring gods to many. The have been researching for long time and somewhere on their hugly website they probably offer some social media monitoring services too. We’re not sure where you can find them but we got this farFar reviews
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Now as we know there are loads out there and we could go on for ages and it’s not up to us to decide which one is the best. The important thing is understand is what exactly each service monitors and how ‘real’ is their ‘real-time‘.
Right, Here comes the Science!
Surely the only only true way to measure how good a social media monitoring tool is is by how good they are at monitoring their own brand reputation! Seems simple right? But it’s true, if a monitoring service isn’t able to pick up on posts about themselves then how can you really expect them to do a good job looking after your brand? And of course, you may argue, it’s not their job, or, they probably don’t have staff to do that – the simple answer is, not our problem.
SO… let the trial begin. The first social media monitoring service to leave a comment on this blog post will be crowned KING the quickest. The winner if any will be announced on the blog.
After all, Who will measure the measurerers?
What are your thoughts? Do you use a different service and think it’s the bee’s knees? Will UKOM be of any use and do you even know of it?
PS special thanks to @grumblemouse for inspiring this post.
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