Tesco has recently launched a new iPhone app for your clubcard which is a big step in the right direction for the supermarket brand, with Nokia and Android versions penciled in for production also. Not only does it make your data portable but it will also save the plastic rainforest! FTW!
How long will it be until OysterOyster reviews
follows suit? (A very long time i imagine)
It reminds me of being in a meeting with an agency talking about a proposal for a particular supermarket wishing to drive traffic to it’s online store. I suggested, why not think about data portability? What if, what they did in the supermarket directly affected their online experience or opened up exclusive offers to encourage them to go online without interupting their everday life.
The Tesco Clubcard iphone app is probably the first step in that direction where every action we take has an online consequence (as we choose fit). Before long you’ll be clicking “RSS my life”.
Oh, and as for the agency, i think they pitched the idea of ‘a blog‘ in the end. Oh well.
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