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	<title>social medium &#187; tracking</title>
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	<description>Welcome to the social medium blog. The blog started out life talking about what was wrong in the industry. We still do that but now there is more of a focus on looking forward, to the future, making predictions and sharing concepts. Nearly all the blog posts are original with only a few acting as commentary on content. If you have some great ideas that you would like to share then check the about page and get in touch! Enjoy</description>
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		<title>don&#8217;t get senti-mental!</title>
		<link>http://www.socialmedium.co.uk/blog/social_media_sentiment/</link>
		<comments>http://www.socialmedium.co.uk/blog/social_media_sentiment/#comments</comments>
		<pubDate>Mon, 08 Feb 2010 08:40:46 +0000</pubDate>
		<dc:creator>rhys</dc:creator>
				<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[measuring]]></category>
		<category><![CDATA[monitoring]]></category>
		<category><![CDATA[sentiment]]></category>
		<category><![CDATA[tracking]]></category>

		<guid isPermaLink="false">http://www.socialmedium.co.uk/blog/?p=39</guid>
		<description><![CDATA[Social Media is a young market and with no clear rules or standards companies have been left to define the space themselves, carving up niches left right and center. One such baby-bell sized niche is that of &#8216;sentiment&#8216;. The idea has been to accurately measure the &#8216;mood&#8216; in which people talk about your brand. &#8220;Mood? [...]
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<li><a href='http://www.socialmedium.co.uk/blog/how-should-brands-interact-with-cyber-squatters/' rel='bookmark' title='how should brands interact with cyber-squatters?'>how should brands interact with cyber-squatters?</a></li>
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