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	<title>social medium &#187; restructuring</title>
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	<description>Welcome to the social medium blog. The blog started out life talking about what was wrong in the industry. We still do that but now there is more of a focus on looking forward, to the future, making predictions and sharing concepts. Nearly all the blog posts are original with only a few acting as commentary on content. If you have some great ideas that you would like to share then check the about page and get in touch! Enjoy</description>
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		<title>deconstruct to reconstruct</title>
		<link>http://www.socialmedium.co.uk/blog/deconstruct-to-reconstruct-your-communication-strategy/</link>
		<comments>http://www.socialmedium.co.uk/blog/deconstruct-to-reconstruct-your-communication-strategy/#comments</comments>
		<pubDate>Wed, 16 Dec 2009 15:46:47 +0000</pubDate>
		<dc:creator>rhys</dc:creator>
				<category><![CDATA[Strategy]]></category>
		<category><![CDATA[deconstruction]]></category>
		<category><![CDATA[lego]]></category>
		<category><![CDATA[restructuring]]></category>
		<category><![CDATA[Social Media]]></category>

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		<description><![CDATA[Lego is fantastic isn&#8217;t it, it&#8217;s one of those toys you have as a young child that really forces you to use your imagination. Building, learning, correcting &#38; then starting all over again. Obviously there were manuals that told you how to make a particular object but once you&#8217;d created the desired object &#8211; did [...]
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